SALES

Enable businesses to build strong relationships with their customers, take actions based on insights, and close deals faster. Our solutions enhance overall sales with tracking your accounts and contacts, nurture your sales from lead to order, and develop sales collateral. Accelerate sales and close more deals with our end-to-end sales solution that makes selling easier. Your sellers can be more productive with next-generation AI and automation in the flow of work.

(​Utilizing Microsoft Dynamics 365)

LEADS

Create and nurture interest in your company's offerings to convert potential customers into actual clients with our various strategies and tools to capture the attention of prospects, qualify their interest, and guide them through the sales funnel.

​Market Research and Targeting
Market Analysis: Identifying target markets and understanding customer demographics, preferences, and behaviors.
Segmentation: Dividing the target market into segments based on criteria such as industry, location, company size, and buying behavior.

Lead Identification and Acquisition
Inbound Marketing: Creating valuable content (blogs, videos, whitepapers) to attract potential customers organically through search engines and social media. Outbound Marketing: Proactively reaching out to potential leads through channels such as email marketing, cold calling, and direct mail.
Paid Advertising: Using pay-per-click (PPC) campaigns, social media ads, and display advertising to drive traffic to landing pages and capture leads.

Lead Capture
Landing Pages: Designing and optimizing landing pages with compelling offers and clear calls-to-action to capture lead information.
Forms and CTAs: Using forms and call-to-action buttons on websites, blogs, and social media to collect contact details from interested prospects.
Content Offers: Providing valuable content (e.g., eBooks, webinars, case studies) in exchange for contact information.

Lead Qualification
Lead Scoring: Assigning scores to leads based on criteria such as engagement level, fit with target customer profile, and likelihood to purchase.
Segmentation: Categorizing leads into different segments (e.g., hot, warm, cold) based on their readiness to buy.

Lead Nurturing
Email Marketing: Sending targeted and personalized email campaigns to nurture leads through the sales funnel.
Marketing Automation: Using automation tools to send timely and relevant content based on lead behavior and interactions.
Content Marketing: Continuously providing valuable content to educate and engage leads.

Lead Conversion
Sales Alignment: Ensuring close collaboration between marketing and sales teams to optimize lead handoff and follow-up.
CRM Integration: Using customer relationship management (CRM) systems to track and manage leads throughout the sales process.
Performance Analysis: Measuring and analyzing the effectiveness of lead generation campaigns to improve strategies and ROI.

​MARKETING

Real-Time

​​Develop customer journey orchestrations, real-time marketing with trigger-based customer journeys that use email, text message and push notification communication channels to reach customers. Real-time marketing allows you to trigger customer journeys in real time based on the signals and rich profile data you collect from your customers, pick the right channel for each individual, and connect in the moments that matter. Respond to customer actions in real time.

​(​Utilizing Microsoft Dynamics 365)

Outbound

​Our Solutions include email marketing, customer journeys, lead scoring, marketing pages, and social posting, allowing you to seamlessly connect your marketing and sales processes.

​- Turn prospects into leads: Capture leads, qualify the hottest leads with automated lead scoring, & manage them through custom business processes.

- Leverage the power of social media: Post messages to Facebook, Instagram, and Twitter. Capture leads from LinkedIn.

- Customer feedback with Customer Voice surveys: Create online surveys and build customer journeys based on responses.

​(​Utilizing Microsoft Dynamics 365)